Open their feed and the first line reads like a calling card: “Eventos • Bodas • Flores • WP. Event coordinator and floral designers based in CDMX.” That dual focus—planning and blooms—means LUM doesn’t just schedule moments; they shape the visual language that surrounds them, often through their sister account, @lum_flores.
On their site, LUM says the process itself should feel memorable—built on creativity, transparency, communication and complicity. In their words, “La boda empieza desde el momento de imaginarla”: the wedding starts the second you picture it. That philosophy turns early brainstorms into part of the celebration instead of a chore list.
Asked to define their aesthetic, LUM answers with four anchors: simple, organic, elegant, cutting‑edge. They offer comprehensive services—design, coordination, logistics, and full support from first idea to last sparkler—so the experience flows as one cohesive arc instead of disjointed tasks.
“Design, nature, and architecture make up the backdrop of our events,” they note. Rather than forcing a theme onto a venue, LUM lets each space dictate palette and form, creating what they call an “aesthetic and ephemeral universe” unique to every couple. One weekend it’s sculptural florals in a Mexico City landmark; another, tropical textures in Oaxaca or Valle de Bravo.
When a team handles logistics with clarity and builds design around the environment, guests stop bracing for what’s next and simply live inside the moment. Shoulders drop, laughter comes easier, and movement turns genuine—exactly the raw material my documentary style depends on. Thoughtful florals and architecture‑driven layouts also give frames natural depth and dimension, reducing the need for heavy staging or post‑production.
Picture a ceremony framed by Parque Quetzalcóatl’s curves, or a dance floor washed in candlelight under a CDMX glass nave—each transition timed so the soundtrack, service, and lighting feel inevitable. Trends will fade; an atmosphere rooted in who you are, shaped by designers who listen first, will stay timeless. And when that last chorus hits and the room erupts, I’ll be there—quiet, present—catching every unscripted heartbeat as it unfolds.
—Diego